If you use direct quotes, be sure you have the subject's exact words. You cannot correct grammar or otherwise change the statement. If you think what the person said is awkward or clunky, paraphrase instead (without " "). Anything else is misleading. And along those lines...
The most important "tip" about quoting is to never "lift" a quote from any other source. It is unethical, it lying to your readers, it is cheating.
When a reader sees " " around a comment, s/he interprets this to mean the author has spoken to this source. Writers who break this trust bring down everyone in journalism, a profession which already suffers the public's scorn.
Besides, the source of that quote could be fired or dead.
You can use quotes you read in other sources as inspiration. If the source really targets a topic you want to cover, call that person on your own, get your own quotes and write your own story. Or, look within your area (local, target audience) to find a source who can address the topic, thereby giving your readers some "real" news.
You may see "says who?" written in the margins of your work. Any broad statements should be attributed to someone, if not in that sentence than directly after:
Here's a good example of citing a study:
AP suggests using partial quotes sparingly. Instead, either paraphrase or use a full quote. Watch capitalization in either case.
Below, "It's about mind over matter" is the only part quoting the speaker. "Describing the premise" is the way the writer is setting up the quote. It's not what she actually said. So we capitalize "it's" because that's where the quote really starts.
Imagine if we flipped it sentence.
Below, the second part finishes a thought from the first; in other words, we're paraphrasing the first piece but it is part of the quote. No caps.
If there's no further description or clarification, it is preferable to use "Frank said" instead of said Frank.
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